"Lotte Chilsung Revamps Cloud Package for a More Sophisticated Image"

[Asia Economy Reporter Lim Hye-seon] Lotte Chilsung Beverage has revamped the packaging of ‘Cloud’.

On the 7th anniversary of the launch of ‘Cloud,’ Lotte Chilsung Beverage announced on the 6th that it will renew the package design to convey a luxurious and sophisticated image once again and to emphasize that it is a premium beer.

The new design places the phrase ‘Original’ prominently on the front to highlight ‘Cloud’s identity as a premium beer made from 100% all malt and the ‘Original Gravity Method,’ which uses 100% wort fermentation extract without dilution.

Additionally, by using gold, white, and black colors, the design maintains the tone and manner of the existing ‘Cloud’ while completing a luxurious package design with a pattern symbolizing barley, the main ingredient of beer. It was also designed to allow for a family look with ‘Cloud Fresh Draft.’

A Lotte Chilsung Beverage official said, “Thanks to the great interest and support from consumers, ‘Cloud’ has established itself as a representative premium beer over the past seven years since its launch in 2014. We will carry out various activities so that consumers can create precious memories with the renewed ‘Cloud.’”

This content was produced with the assistance of AI translation services.