Emart24 Wine Sales Reach 800,000 Bottles This Year... "6 Bottles Every Minute"

In Q1 This Year, Half of Last Year's Sales Achieved
800,000 Bottles Sold from January to March, Averaging 6 Bottles per Minute
Introducing April's Wine of the Month

Emart24, Wine of the Month for April. (From left) Petzer Antony Hill, Federico Patenina Cava Brut, Marques Casa Concha, Bread and Butter Wines (2 types).

[Asia Economy Reporter Yuri Kim] Emart24's wine sales in the first quarter of this year nearly reached 50% of last year's total sales.

Emart24 announced on the 6th that it sold 800,000 bottles of wine in the first quarter of this year. This amounts to about 8,880 bottles per day, 370 bottles per hour, and 6 bottles per minute. This is about half of last year's total wine sales of 1.7 million bottles.

Emart24 predicted, "Considering that wine sales increased steadily last year, cumulative sales of 3 million bottles this year are also possible." Although the increase in customers enjoying 'home drinking' due to COVID-19 last year had an impact, the wine market itself is growing, and such sales volume is expected to continue.

Emart24 attributed the rise in sales to offering a diverse product lineup and marketing efforts that made customers think of Emart24 when purchasing wine.

Emart24 operates liquor-specialized stores with an expanded product lineup, holds the 'Wine of the Month' event offering discounts on recommended wines every month, and provides an 'O2O (Online to Offline) service' where customers can order via the app and pick up in-store. The liquor-specialized stores, which started in November 2018, have now expanded to about 2,400 stores, about half of all locations. The wine O2O service has expanded to 3,000 stores nationwide. The 'Wine Club,' which provides wine information through the mobile app, has surpassed 30,000 members just over a year after its launch.

The 'Wine of the Month,' where a wine buyer recommends wines monthly, has become a signature event for Emart24. Among the products selected as Wine of the Month, 'Punamu Sauvignon Blanc' and 'Antiguas Reserva Cabernet Sauvignon' have gained popularity with spontaneous purchase confirmations in wine communities.

In April, Emart24 will introduce a total of four types as Wine of the Month. For value-for-money products, they offered 'Patz & Hall Anthony Hill Cabernet Sauvignon' and 'Federico Paternina Cava Brut.' Patz & Hall Anthony Hill is ranked in the top 10 production volumes in the U.S. and is known as the largest eco-friendly winery. It is a non-sweet red wine with attractive subtle herbal aromas along with blackberry and vanilla. Federico Paternina Cava Brut is a wine from the Spanish winery Federico Paternina, which has won over 300 medals at wine competitions worldwide. It is a non-sweet sparkling wine with a clean citrus aroma and subtle floral scent. Both can be purchased for 9,900 won each throughout April.

Emart24 will also offer a special planned product, 'Marques Casa Concha Cabernet Sauvignon.' This red wine is from 'Concha y Toro,' Chile's largest wine group and family, and was used as the toast wine at Chile's 200th anniversary ceremony and the 2012 Seoul Nuclear Security Summit reception. A limited set of 10,000 units including an electric wine opener worth about 10,000 won will be sold. The price is 29,500 won.

The premium line includes two 'Bread and Butter' wines (Pinot Noir and Chardonnay). The price is 45,000 won each.

Baek Ji-ho, Executive Director in charge of MD at Emart24, said, "Wine, which used to be just a convenience store product, has now become a reason for customers to visit convenience stores directly," adding, "We expect to achieve remarkable results this year with differentiated wines and aggressive marketing."

This content was produced with the assistance of AI translation services.