Lotte Mart "Selling Mackerel About 40% Cheaper Compared to Market Price"

Norwegian Salted Mackerel Previously 2 for 4,980 Won, Now 4 for 5,980 Won
Ranks 2nd in Fish Sales After Hairtail... Available at All Stores from 8th to 14th

[Asia Economy Reporter Yuri Kim] Lotte Mart announced on the 6th that it will offer 'Norwegian Salted Mackerel' at a price about 40% lower than the market price from the 8th to the 14th to celebrate its 23rd anniversary.

Lotte Mart stated that this event was planned and launched to reduce the burden on customers' shopping baskets. From the 8th to the 14th, all stores will sell 'Norwegian Salted Mackerel (2 bundles, 4 fish, refrigerated)' at 5,980 KRW, about 40% cheaper than the market price.

Mackerel is a fish that is not expensive but highly nutritious, making it popular among the public. Since 2018, Lotte Mart has recorded the second highest sales among all fish, following cutlassfish.

Recently, due to the impact of COVID-19, the market condition for fresh mackerel has been unfavorable, causing prices of both fresh and frozen mackerel to continue rising. According to the Fisheries Information Portal, the mackerel catch volume in 2020 decreased by about 25% compared to the previous year, and the price of frozen mackerel also more than doubled from 22,407 KRW in April 2020 to 53,282 KRW in April 2021 (based on 10 kg products, Seoul Agricultural & Marine Products Corporation).

Lee Byung-hwa, Fisheries MD (Merchandise Planner) at Lotte Mart, said, "In a situation where the price of the national fish mackerel continues to rise, we prepared this event to reduce the burden on customers' shopping baskets," adding, "We hope customers will take advantage of the Norwegian salted mackerel, which is about half the market price during the event period."

This content was produced with the assistance of AI translation services.