Lotte Chilsung Beverage Launches 'LetsBe Grande Americano'
[Asia Economy Reporter Seungjin Lee] Lotte Chilsung Beverage announced on the 5th that it has launched the third product of 'LetsBe Grande,' the 'LetsBe Grande Americano.'
'LetsBe Grande' is a brand launched by Lotte Chilsung Beverage, focusing on the steady growth and cost-effectiveness of the RTD (Ready-To-Drink) coffee market. It is a large-capacity product that allows consumers to enjoy 'LetsBe' in a 500ml PET bottle. The package features a coffee-colored label to distinguish it from existing products and intuitively expresses the product's characteristics.
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This new product captures the clean and rich coffee taste unique to Americano, delivering a crisp flavor. With this, the 'LetsBe Grande' line now offers three varieties: the smooth-flavored 'LetsBe Grande Latte,' the hazelnut-scented 'LetsBe Grande Hazelnut,' and the 'LetsBe Grande Americano,' expanding consumers' choices within the 'LetsBe Grande' lineup.
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