BBQ Appoints Brave Girls as Exclusive Models

BBQ announced on the 2nd that it has selected the girl group Brave Girls as its exclusive models.

[Asia Economy Reporter Seungjin Lee] Chicken franchise Genesis BBQ announced on the 2nd that it has selected the popular girl group Brave Girls, who have been topping various music charts, as its exclusive models.

BBQ, which is running the ‘Year Zero Campaign,’ formed a connection with Brave Girls during the ‘Year Zero Campaign’ live broadcast on BBQ’s official YouTube channel on the 27th of last month. The broadcast attracted over 4,700 simultaneous viewers, drawing significant attention from Brave Girls fans.

During the live broadcast of the ‘Year Zero Campaign,’ there was a surge of enthusiastic responses and real-time requests from fans to appoint Brave Girls as exclusive models.

In a surprise call with Chairman Yoon Hong-geun, he said, “I am grateful as a former army officer to know that Brave Girls have performed more than dozens of military troop consolation concerts,” and added, “If they become BBQ’s exclusive models, please promote BBQ’s delicious and healthy products to many customers through various marketing activities such as digital campaigns,” signaling the model appointment.

After finalizing the contract with Brave Girls’ agency, BBQ explained the reason for selecting them as exclusive models: “Brave Girls’ unique bright and healthy energy and fresh, lively charm align well with BBQ’s image, which is widely known for its signature menu, the healthy and tasty Golden Olive Chicken.”

Going forward, BBQ plans to actively enhance its brand image through various activities with Brave Girls, including exclusive limited edition photocards and online fan meetings.

Meanwhile, BBQ is conducting an event where customers who order chicken through the BBQ app (its own app) can win one of 200 PlayStation 5 (PS5) consoles through various promotions.

This content was produced with the assistance of AI translation services.