Jeximix, March Sales Increase 120% Compared to Previous Year

[Asia Economy Reporter Seungjin Lee] With the demand for spring sportswear and revenge consumption due to COVID-19, sales of premium products have surged, leading to a significant increase in Jeximix's March sales.

Media commerce company Brand X Corporation announced on the 2nd that the March sales of its brand Jeximix increased by 120% compared to the previous year. Thanks to the strong performance in March, the total sales for the first quarter also rose by 44.3%.

Jeximix attributes the first quarter sales growth to the combination of warm weather ideal for outdoor activities and the prolonged COVID-19 pandemic, which triggered pent-up 'revenge consumption.'

In particular, sales of premium products with relatively higher prices surged compared to low-priced leggings with lower profit margins. This is expected to positively impact operating profit expansion. The premium line 'Black Label Signature' series, launched in 2019, contributed to sales growth this year by releasing new products such as the 380N and 360N bootcut pants. As of March this year, the Black Label Signature series accounts for more than 55% of Jeximix's total sales, establishing itself as a bestseller product group.

Recently launched Jeximix Cosmetics is also gaining momentum. In early March, Jeximix released two products, 'Velvet Cream Lip Tint' and 'Jelly Volume Lip Tint.' They have also consecutively launched products such as the 'Multi Liner,' which fixes like glue stick, the 'Tattoo Hair and Eyebrow' lasting for seven days, and the 'Tone-up Cream' for natural skin flaw correction, receiving positive responses. The initial pre-sale quantity of 6,000 units of the two lip tints sold out within two days. Jeximix is preparing sunscreen products targeting the summer season.

A Jeximix representative stated, “With new product launches tailored to consumers' expectations, we are not only experiencing explosive sales growth but also securing a clear advantage in the athleisure market by differentiating ourselves from existing competitors. Starting in April, we will also run TV commercials to carry out more bold and aggressive marketing.”

This content was produced with the assistance of AI translation services.