Hyundai Home Shopping Signs MOU with Chungju City to Expand Sales Channels for Excellent Agricultural and Specialty Products

Hyundai Home Shopping signed a business agreement (MOU) with Chungju City, Chungcheongbuk-do, to promote excellent agricultural and specialty products and expand sales channels.

[Asia Economy Reporter Lim Chun-han] Hyundai Home Shopping announced on the 2nd that it has signed a Memorandum of Understanding (MOU) with Chungju City, Chungcheongbuk-do, to promote excellent agricultural specialty products and expand sales channels, and will support the expansion of sales channels for 'Chungjussi.' Chungjussi is an integrated brand of agricultural specialty products such as apples, peaches, and Korean beef produced in Chungju City.

Hyundai Home Shopping plans to showcase Chungju City's excellent agricultural specialty products through its sales channels, including TV home shopping, Hyundai Home Shopping Plus Shop (T-commerce), and its online mall (Hyundai H Mall) starting at the end of this month. In particular, through the Shopping Live section of the Hyundai H Mall mobile app's live commerce corner, it plans to conduct real-time live broadcasts from farms located in Chungju City once or twice a month.

A Hyundai Home Shopping official said, “We expect to help promote local excellent specialty products and contribute, even if only a little, to expanding sales channels for producers,” adding, “We will continue to make efforts to provide practical support to farming households in the future.”

This content was produced with the assistance of AI translation services.