GS Retail's 50th Anniversary, "Achieving 25 Trillion KRW Sales by 2025 Through Merger Synergy"

GS Retail 50th Anniversary "Aiming to Become the No.1 Daily Visitor Distribution Platform"
"Targeting 25 Trillion KRW Sales by 2025 as an Online-Offline Linked 'Lifestyle Platform'"
April 'Sswinnanda Festival' and Large-Scale Events & Planned Products in 2021 Scheduled

GS Retail employees are posing in front of promotional materials for the event celebrating the 50th anniversary of the company's founding.

[Asia Economy Reporter Yuri Kim] GS Retail, which operates GS25 (convenience stores) and GS Supermarket (supermarkets), announced its mid- to long-term vision, social roles, and plans for a customer appreciation campaign commemorating its 50th anniversary on the 30th.

Founded in 1971 as Geumseong Jeongong, GS Retail started with the Lucky Super chain, the predecessor of GS Supermarket (GS THE FRESH), and expanded its business areas to include Korea's first native convenience store brand GS25, e-commerce, and health & beauty (H&B), growing into a comprehensive distribution company visited by more than 6 million people daily.

GS Retail stated, "We will expand optimized products and services based on customer data in existing offline store businesses such as convenience stores and supermarkets, while also advancing as a comprehensive developer in the development business." They will continue linking online and offline through services like Wine25Plus (smart liquor ordering) and BOX25 (unmanned lockers). Through the merger with GS Home Shopping in July, they plan to integrate customer data, expand online and offline logistics and delivery infrastructure, and develop integrated products. Based on this, they aim to achieve sales of 25 trillion KRW by 2025.

GS Retail launched an ESG (Environmental, Social, and Governance) committee this month. The company emphasized, "Since 2019, we have actively participated in ESG management by declaring 'Green Save' and strengthening company-wide eco-friendly management." They changed Cafe25’s paper cups and materials, which sell over 160 million cups annually, to eco-friendly materials and introduced a no-label private brand (PB) bottled water. Through this, they plan to reduce vinyl waste by more than 50 tons annually. They also established the retail industry's first smart energy management system (SEMS) in 10,000 stores and issue electronic receipts through a dedicated application.

To celebrate its 50th anniversary, GS Retail plans to launch large-scale events and special products involving the entire company throughout the year. Various events conducted offline and online will be announced through GS Retail’s integrated membership app, THE POP. From April 1st for one month, the GS Retail 50th Anniversary Celebration Party "Sswinnanda Festival" will be held, offering prizes such as the Ioniq 5, Apple Watch 6 Hermes, and more through a raffle. Customers can participate by purchasing event products and special deals bearing the 50th-anniversary emblem at GS Retail and accumulating membership points via THE POP app.

Hyunsoo Heo, CEO (Vice Chairman) of GS Retail, said, "Over the past 50 years, GS Retail has rapidly adapted and innovated itself in line with changing customer lifestyles and industry trends. This year, marking our 50th anniversary, we will build an integrated shopping platform by merging with GS Home Shopping to provide differentiated shopping experiences to customers and move forward as a 100-year company together with our customers."

This content was produced with the assistance of AI translation services.