"April Fools' Day"... Lotte Confectionery Releases 2 Million Limited 'Melon-Eating Jaws Bar'

[Asia Economy Reporter Lim Hye-sun] Lotte Confectionery announced on the 31st that it has launched a unique ice bar called ‘Melon-eaten Jaws Bar’.

‘Melon-eaten Jaws Bar’ features a melon-flavored ice mix inside instead of the usual strawberry flavor found in Lotte Confectionery’s signature ice bar, ‘Jaws Bar’. The exterior remains the same as the original ‘Jaws Bar’. It has a distinctive streamlined shape resembling a shark and is dark gray in color. Inside, there is a light green melon-flavored ice cream mix.

Lotte Confectionery expects that simply changing the combination of orange and strawberry flavors, which has been maintained for nearly 40 years since the launch of ‘Jaws Bar’ in 1983, will be enough to intrigue enthusiasts by offering a surprising taste and fun.

‘Melon-eaten Jaws Bar’ is a limited edition of 2 million units, planned to provide fun to ice bar fans ahead of April Fool’s Day. The suggested retail price is 800 won.

Meanwhile, last April, Lotte Confectionery also introduced the April Fool’s Day special product ‘Joke Bak Bar’, which sold out 1.8 million units within a week.

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