Winia Electronics Receives 'Outstanding Case of Distribution Channel Innovation Award' at 2021 Shanghai Home Appliance Expo

[Asia Economy Reporter Jeong Hyunjin] Winia Electronics announced on the 31st that it won the "Outstanding Case of Distribution Channel Innovation Award" at the "2021 Shanghai Home Appliance Expo," the largest home appliance exhibition in China, jointly hosted by the China Household Electrical Appliances Association and China Home Appliance King.

This award is given to home appliance companies making efforts to enter new distribution channel fields. Winia Electronics explained that it received high marks for entering new channels such as becoming the first large home appliance brand to enter "Aiyings," the largest offline store specializing in infant products in China, expanding into the camping car market, entering the financial sector VIP point mall, and signing a contract with Henglong Imported Home Appliances.

Winia Electronics switched its brand to "WINIA" in the second half of last year and is aggressively expanding its distribution network within China. Based on the brand slogan "Make it easy," it has newly developed sales channels in the wall-mounted washing machine and infant product sectors. This year, it will enter the Aiyings Shanghai store and also the Aiyings online exclusive mall.

Winia Electronics is also expanding sales of the wall-mounted washing machine and compact microwave oven (15L), launched last year, into the camping car market, and plans to strengthen cooperation with major camping car manufacturers in China to secure market leadership. Currently, Winia Electronics stated that its wall-mounted washing machine holds a 70% market share in the premium camping car market in China.

Additionally, Winia Electronics has entered the bank VIP customer exclusive mall through a contract with China Merchants Bank. It also plans to further highlight its premium home appliance image by signing a cooperation contract with Henglong Imported Home Appliances. This year, Winia Electronics will strengthen marketing activities through online platforms based on social networking services (SNS). It plans to hold online live broadcasts on media such as WeChat and Xiaohongshu and solidify the position of its premium unique home appliances through collaboration with famous influencers and customer experience groups.

Seol Hangil, head of Winia Electronics China Sales Corporation, said, "In fierce competition with Chinese and multinational companies, we will achieve our targeted results through WINIA's premium quality and localized marketing."

This content was produced with the assistance of AI translation services.