"Over 700 Popular Wine Varieties, 300,000 Bottles" Lotte Mart's 'Wine Market' Begins

'Wine Market' from April 1 to 14, up to 40% off for L.Point members
40% increase in quantity compared to last fall's Wine Market event, 700 varieties and 300,000 bottles prepared

Lotte Mart will hold the 'Spring Premium Wine Market,' selling wine at the lowest prices of the year, from April 1 to 14.

[Asia Economy Reporter Yuri Kim] Lotte Mart announced on the 31st that it will hold the 'Spring Premium Wine Market,' selling wine at the lowest prices of the year, from April 1 to 14. Various wines will be offered to L.Point members at discounts of up to 40%.

Considering the significant increase in 'home drinking' and new wine enthusiasts due to COVID-19 last year, Lotte Mart expanded the event's product range and quantity by about 40% compared to the previous year. Accordingly, 700 varieties and 300,000 bottles have been prepared for this event. Lotte Mart stated that wine product sales grew sharply by 53.4% in 2020 compared to the previous year, with not only an increase in purchase frequency among existing customers but also a 70% influx of new customers.

Lotte Mart plans to showcase a diverse lineup ranging from premium wines such as French Burgundy and Bordeaux to ultra-affordable wines priced in the 10,000 KRW range.

During last year's wine market, popular brands highly praised among wine enthusiasts, including 'Carlosani Susumanielo,' 'Long Ban California,' and 'La Crasade Cabernet Shiraz,' as well as newly introduced brands like 'Perrier-Jou?t Grand Brut' and 'Jade Fleur de Lys,' will participate in the discount event.

'Jade Fleur de Lys,' making its debut at this wine market, is a Bordeaux wine crafted by Jean-Claude Berrouet, the chief winemaker of the famous premium wine Ch?teau P?trus. Lotte Mart decided to launch this product considering the increasing number of customers purchasing wine at large marts and the growing demand for mid-to-high-priced wines.

Additionally, Lotte Mart prepared an exceptional discount where customers can purchase three types of L Wine, its representative cost-effective wines, at 4,900 KRW each when buying two or more bottles. Premium wines, including the five grand ch?teaux such as 'Ch?teau Lafite Rothschild 16,' which can only be seen during the market period, and Grand Cru-class French Bordeaux wines, will be available in limited quantities. The champagne 'Perrier-Jou?t Grand Brut' will be sold to L.Point members for 59,000 KRW.

Meanwhile, Lotte Mart plans to open the wine specialty club 'Vin Vin Vin Club' to provide customized benefits to customers. Membership can be joined through the Lotte Mart GO application, and registration is completed after a simple survey. Wine club members can receive discounts on wine accessories and participate in first-come, first-served gift events.

Jang Se-wook, Lotte Mart's liquor MD (Merchandiser), said, "The wine market is an opportunity to enjoy various wines at the most affordable prices of the year," adding, "Especially this time, we have prepared a larger quantity than previous events, so we hope more customers will benefit."

This content was produced with the assistance of AI translation services.