April Nationwide Offline Stores Host Number 21 Theme '21st Anniversary Sale'
Online Event '21st Anniversary Big Heart Sale' from 1st to 11th

Lotte Hi-Mart will hold online and offline events throughout April to celebrate its 21st anniversary. Models are introducing the April events at the Lotte Hi-Mart Daechi store.

Lotte Hi-Mart will hold online and offline events throughout April to celebrate its 21st anniversary. Models are introducing the April events at the Lotte Hi-Mart Daechi store.

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[Asia Economy Reporter Yuri Kim] Lotte Hi-Mart announced on the 30th that it will hold online and offline events throughout April to celebrate its 21st anniversary.


At Lotte Hi-Mart's offline stores nationwide, a "21st Anniversary Sale" event themed around the number 21 will be held for a month. The "21 Uniform Price Sale" offers selected products at uniform prices within specific price ranges. Samsung Electronics Bespoke packages or LG Electronics Objet packages can be purchased at a uniform price of 21 million KRW depending on the event product configuration. Large home appliances such as TVs and refrigerators are offered at 2.1 million KRW, while medium and small home appliances are priced at 210,000 KRW and 21,000 KRW respectively.


For customers who want to purchase multiple items simultaneously, there are weekend events held every week. The "2·1 Special Exhibition" offers benefits when purchasing two large home appliances along with one kitchen or lifestyle appliance such as a dishwasher or cordless vacuum cleaner at the same time. Depending on the purchased event products, additional benefits worth up to 300,000 KRW such as cashback and L.POINT are provided. The "Only 21" event is also held. On the 21st day of the month, customers can purchase 21 top popular event products at a final 21% discounted price. Customers born in 2001, who are 21 years old this year, will receive a coffee mobile coupon if they purchase products worth more than 100,000 KRW in stores; new customers receive the coffee coupon, and existing customers receive a 10,000 KRW discount coupon.


There is also a spring-themed "4K Cherry Blossom Showroom" customer participation event. Throughout April, Lotte Hi-Mart will broadcast videos of cherry blossoms in full bloom at TV corners in offline stores nationwide. Customers can participate in the event by visiting the store, taking a certification photo of the video, writing the required hashtags, and posting it on their personal Instagram. Among the participants, 50 customers will be selected by lottery to receive a tumbler. There is also an event where flowers come to your home. Customers who purchase above a certain amount at offline stores will be entered into a lottery where 100 winners will receive a one-month subscription to "KUKKA," a flower delivery service.



On the online shopping mall, the "21st Anniversary Big Heart Sale" event will be held for 11 days starting April 1st. Each day, 25 top popular products will be newly introduced, and when purchased with event cards, limited quantities will receive up to a 12% discount, up to 120,000 KRW. On April 1st, April Fools' Day, a "Day Like a Lie" event will be held for one day only, offering up to a 15% discount and up to 225,000 KRW off on popular event products. During the same period, if customers purchase two or more event products with event cards, they can accumulate up to 1 million L.POINT points depending on the purchase amount.


This content was produced with the assistance of AI translation services.

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