Coca-Cola Launches 'Gangwon Pyeongchang Water' and 'Hwio Pure' Without Labels

Gangwon Pyeongchang Water without label (left) and Huio Pure.

[Asia Economy Reporter Seungjin Lee] Following the launch of the label-free "Seagram Label-Free" in January this year, Coca-Cola is expanding its range of label-free products without attached labels.

On the 30th, Coca-Cola announced that it will introduce its bottled water brands "Gangwon Pyeongchang Water" and "Hwio Pure" as label-free products. This initiative aims to reduce plastic usage from the production stage and expand packaging that facilitates recycling.

By releasing label-free versions of "Gangwon Pyeongchang Water" and "Hwio Pure," the inconvenience of having to remove labels after drinking has been reduced, enhancing the convenience of waste separation. Additionally, it is expected to increase the recycling rate of transparent PET bottles through proper waste separation.

Instead of attaching labels, product names and source water information are printed on the bottle caps. Expiration dates and other details are engraved on the bottle neck, while additional product information is displayed on the handles of the bundled packaging for easy carrying.

The label-free "Gangwon Pyeongchang Water" and "Hwio Pure" are available for purchase in bundles of six 2ℓ PET bottles and can be found in supermarkets and online malls.

A Coca-Cola representative stated, "We will continue to participate in creating a sustainable society overall through various improvement efforts, such as launching products that enhance the convenience of waste separation and recycling efficiency."

Meanwhile, Coca-Cola declared a "World Without Waste" in 2018 for a sustainable environment and has been making various efforts to collect and recycle 100% of all beverage packaging. In January this year, it signed an agreement with the Ministry of Environment to expand packaging recycling for positive environmental and social resource circulation and introduced "Seagram Label-Free," which achieved label removal and plastic lightweighting.

This content was produced with the assistance of AI translation services.