On the 28th, Shin Dong-won, Vice Chairman of Nongshim, and the bereaved family members are leaving the incense altar to attend the encoffining ceremony of the late Shin Chun-ho, Chairman of Nongshim, at the funeral hall of Seoul National University Hospital in Jongno-gu, Seoul.

On the 28th, Shin Dong-won, Vice Chairman of Nongshim, and the bereaved family members are leaving the incense altar to attend the encoffining ceremony of the late Shin Chun-ho, Chairman of Nongshim, at the funeral hall of Seoul National University Hospital in Jongno-gu, Seoul.

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[Asia Economy Reporter Lee Seung-jin] On the second day of the funeral for the late Shin Chun-ho, founder of Nongshim, on the 28th, a continuous stream of mourners from all walks of life came to pay their last respects. Shin Dong-won, Vice Chairman of Nongshim, and his son-in-law, Seo Kyung-bae, Chairman of AmorePacific Group, along with other bereaved family members, stayed at the funeral hall for the second day to receive visitors.


In the afternoon, business leaders continued to visit the funeral hall. Around 1:20 p.m., Chung Mong-gyu, Chairman of HDC, visited the funeral hall, and at 3:10 p.m., Park Jung-won, Chairman of Doosan Group, paid his respects.


Lee Jae-yong, Vice Chairman of Samsung Electronics, who is currently under detention, expressed his condolences with a wreath. The wreath, inscribed in Chinese characters with "Condolences Samsung Lee Jae-yong," was placed right in front of the funeral hall entrance.


Yoon Hyung-joo, the composer of the advertising music for the nationally beloved snack "Saewookkang," also visited the funeral hall. The familiar lyrics of Saewookkang's commercial song, such as "My hand goes, my hand goes, my hand goes to Saewookkang," had once sparked a huge craze.


Following the previous day, members of the Lotte conglomerate also continued to visit in the morning. Around 10:30 a.m., Song Yong-deok, Vice Chairman of Lotte Holdings, came to the funeral hall. The day before, Hwang Gak-gyu, former Vice Chairman of Lotte Holdings, had paid his respects.


Shin Dong-bin, Vice Chairman of Lotte Group, and Shin Dong-joo, Chairman of SDJ Corporation, nephews of the deceased, sent wreaths in lieu of visiting. Shin Dong-bin is currently in Japan and unable to attend due to self-quarantine procedures related to COVID-19. Shin Dong-joo is also reported to be staying in Japan.


However, Shin Dong-bin’s wreath was placed closest to the portrait of the deceased, drawing attention. This has been interpreted as a sign of reconciliation in the long-standing conflict between Lotte and Nongshim that has lasted over half a century. Shin Chun-ho had a conflict with his older brother, Shin Kyuk-ho, Honorary Chairman of Lotte Group, over the ramen business in 1965. After Shin Kyuk-ho prohibited the use of the Lotte name, Shin Chun-ho changed the company name to Nongshim in 1978 and severed ties with Lotte.


Go player Cho Hun-hyun, 9-dan, visited the funeral hall at 9:20 a.m., before the official visiting hours. Cho 9-dan is known to have had a connection with Chairman Shin through events such as the "Nongshim Cup," "Baeksansu Cup," and the Korea-China-Japan Senior Go Championship. Chairman Shin was famous as a Go enthusiast.


On the previous day, Park Chan-ho, the "Korean Express" and special advisor to the San Diego Padres, sent a wreath. Park is known to be close to Vice Chairman Shin Dong-won. When Park was playing for the LA Dodgers, he even ran advertisements to support him.


In addition, acquaintances of Chairman Shin and current and former Nongshim executives have continued to visit the funeral hall for the second day.



Meanwhile, Chairman Shin passed away at 3:38 a.m. on the 27th due to an illness. The funeral will be held as a company funeral for Nongshim Group over four days, with the cremation scheduled for 5 a.m. on the 30th. The burial site is the family graveyard in Miryang, Gyeongnam.


This content was produced with the assistance of AI translation services.

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