Shinhan Bank Joins KBO for 2021 Season... Strengthening Joint Programs

Official Name Confirmed as 'Shinhan Bank SOL KBO League'... Title Sponsorship Support Period Extended

Jin Ok-dong, President of Shinhan Bank (fourth from the left), and Jeong Ji-taek, Commissioner of the KBO, are posing for a commemorative photo after the 'Shinhan Bank SOL KBO League' signing ceremony.

[Asia Economy Reporter Kwangho Lee] Shinhan Bank announced on the 26th that it has finalized the official name of the 2021 KBO League, managed by the Korea Baseball Organization (KBO), as the 'Shinhan Bank SOL KBO League' and held a title emblem unveiling and a signing ceremony to strengthen the partnership.

Shinhan Bank and the KBO, which signed the largest title sponsorship contract in domestic professional sports history in 2018, extended their sponsorship of the KBO League through 2021 despite difficulties such as games being held without spectators due to COVID-19 last year, demonstrating the coexistence and harmony between a corporation and a sports league.

Shinhan Bank and the KBO have strengthened their partnership to ensure mutual growth between Shinhan Bank and professional baseball by enhancing the joint sponsorship program carried out over three years, including the launch of KBO deposit products, financial service support for KBO-affiliated players, and joint fan voting for the All-Star game.

Additionally, Shinhan Bank plans to provide enjoyable content and events for baseball fans and customers through the Shinhan SOL application’s baseball-dedicated platform (SOL Baseball), along with KBO League broadcasts and stadium advertisements this year.

Jin Ok-dong, President of Shinhan Bank, said, "Shinhan Bank and the KBO will continue to walk together this year and become partners who bring joy to the public weary from COVID-19," adding, "We will strengthen the positive images of both organizations so that baseball fans associate the keywords KBO and professional baseball with Shinhan Bank."

Jung Ji-taek, Commissioner of the KBO, expressed, "We appreciate Shinhan Bank’s efforts and support to strengthen the partnership even during these difficult times due to COVID-19," and said, "We hope the continued collaboration between the best sports organization and the best bank will deliver various benefits to baseball fans."

This content was produced with the assistance of AI translation services.