Fila Releases Limited Edition 'Original Fitness 1988' for 110th Anniversary Celebration

110 Pairs Sold Through Fila Official Online Store Starting at 11 AM

[Asia Economy Reporter Lim Hye-seon] Sports brand FILA celebrated its 110th anniversary by launching the second model of the ‘Heritage Shoes Series,’ the ‘Original Fitness 1988,’ in a limited quantity of 110 pairs on the 26th.

As part of FILA’s 110th anniversary campaign, this shoe series will feature 11 representative shoes from different categories that encapsulate FILA’s history, releasing one model each month until December, each in a limited quantity of 110 pairs.

The ‘Original Fitness 1988’ faithfully reproduces the original silhouette and colors of FILA’s fitness shoe ‘Original Fitness,’ first released in 1988. It uses premium Italian leather, which is applied to all models in the Heritage Shoes Series, adding a touch of luxury.

The ‘Original Fitness’ is a representative shoe selected for collaborations with various brands and artists, including the legendary comic artist Stan Lee, known as the ‘Father of Marvel.’ It is also an iconic model symbolizing street culture throughout the 1990s. The ‘Original Fitness 1988,’ created as the brand’s 110th anniversary edition, comes packaged with a special 110th anniversary box, dust bag, and special hang tag. Only 110 pairs were released, each inscribed with a unique number on the shoe insole to enhance its collectible value. The price is 169,000 KRW.

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