Samsung Card Utilizes Big Data Capabilities for Joint Marketing Campaign

Samsung Card announced on the 25th that it has signed a business partnership agreement with Global Networks Co., Ltd., which operates the livestock direct transaction platform 'Meatbox.' Nayongdae, Executive Director of Samsung Card (left), and Seoyoungjik, CEO of Meatbox, are taking a commemorative photo.

Samsung Card announced on the 25th that it has signed a business partnership agreement with Global Networks Co., Ltd., which operates the livestock direct transaction platform 'Meatbox.' Nayongdae, Executive Director of Samsung Card (left), and Seoyoungjik, CEO of Meatbox, are taking a commemorative photo.

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[Asia Economy Reporter Ki Ha-young] Samsung Card announced on the 26th that it has signed a business partnership agreement with Global Networks Co., Ltd., which operates the livestock direct transaction platform 'Meatbox.'


Attending the agreement ceremony held the previous day were Samsung Card Executive Director Na Yong-dae and Meatbox President Seo Young-jik, among other officials. The two companies plan to conduct various joint marketing activities targeting self-employed customers, who are the main clients of Meatbox, by utilizing Samsung Card's big data capabilities.


The two companies agreed to carry out ▲ joint marketing based on Samsung Card's big data ▲ Meatbox coupon promotions ▲ linked sales with Samsung Card's shopping mall to expand their customer base. Additionally, as part of ESG (Environmental, Social, and Governance) management, Samsung Card plans to enhance payment convenience for self-employed customers using Meatbox and provide various benefits such as coupons and discount promotions.



Meatbox, established in 2014 as a livestock direct transaction platform, surpassed an annual transaction amount of 250 billion KRW in 2020, and has received strong responses from restaurants and butcher shop operators, with cumulative app downloads exceeding 200,000.


This content was produced with the assistance of AI translation services.

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