Jeongeup-si Accelerates Environmental Improvement Project to Foster 'Premium Ssanghwa Tea'

[Asia Economy Honam Reporting Headquarters Reporter Kim Jae-gil] Jeongeup City, Jeonbuk Province announced on the 25th that it will promote the ‘Jeongeup Ssanghwa Tea House Environment Improvement Project’ to foster Ssanghwa tea as a representative local delicacy.

The city aims to enhance the brand value of Jeongeup Ssanghwa tea by providing a safe and pleasant environment through support for small-scale environmental maintenance such as replacing old signs and lighting.

This initiative is being promoted to provide high-quality services and convenience to domestic and international tourists visiting Ssanghwa tea houses and to revitalize the local tourism industry, which has been stagnant due to COVID-19.

Applicants must be traditional tea houses registered in Jeongeup City with business locations registered before January 1, 2021, and must sell Ssanghwa tea as their main menu item.

For leased stores, consent from the building owner for the project is required, and businesses that have already received environmental improvement project funds as part of the 2019 resident-led alley commercial district revitalization project are excluded.

The city plans to support up to 5 million KRW per location for a total of 30 locations, on the condition that applicants bear at least 20% of the project cost.

Applications can be submitted in person to the Jeongeup City Hall Regional Economy Division from the 29th of this month to the 2nd of next month.

Mayor Yoo Jin-seop said, “We will do our best to foster Jeongeup Ssanghwa tea, one of Jeongeup’s five fragrances and the fragrance of honey, as a representative specialized local industry, widely promote it externally, and thereby further revitalize the local economy.”

This content was produced with the assistance of AI translation services.