CJ O Shopping Achieves 20 Billion KRW in Orders for '1 Company 1 Luxury Product' with SME Participation
CJ O Shopping's small and medium-sized enterprise program '1 Company 1 Premium Product' has achieved a total order amount of 20 billion KRW.
View original image[Asia Economy Reporter Yuri Kim] CJ O Shopping's commission-free sales program for small and medium-sized enterprises (SMEs), '1 Company 1 Premium Product,' has achieved a total order amount of 20 billion KRW. In addition to direct sales through broadcasting, the program has garnered strong responses from SMEs urgently seeking non-face-to-face sales channels due to its high advertising effect.
CJ O Shopping has operated '1 Company 1 Premium Product' since 2012, with participation from over 120 partner companies. This win-win program helps SMEs that have developed excellent products but struggle to find distribution channels by providing sales opportunities and supporting company growth through broadcast sales. The program is scheduled for 30 minutes daily, four times a week from Wednesday to Saturday on TV home shopping, and is broadcast five times a week from Sunday to Thursday on the T-commerce channel 'CJ O Shopping Plus.'
Recently, there have been cases where companies that connected with CJ O Shopping through '1 Company 1 Premium Product' have advanced to general home shopping broadcasts. The 'Hong Seongdon Sleep Pillow,' made by the sleep product manufacturer 'Diasc,' gained attention for its patented dolmen-shaped design and excellent sleep effects, progressing from the T-commerce channel CJ O Shopping Plus to live broadcasts on 'CJ O Shopping.'
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'1 Company 1 Premium Product' is enhancing its support effect for SMEs by linking with the innovative technology startup nurturing program 'Challenge Startup.' Challenge Startup is CJ O Shopping's representative win-win program operated jointly with Seoul Startup Hub, which provided broadcasting opportunities on '1 Company 1 Premium Product' to six companies selected last year. This year, the scale will be expanded to offer free broadcasting opportunities to 10 companies.
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