Sunhee Kim, CEO of Maeil Dairies, Joins the 'Children's Traffic Safety Relay Challenge'

Maeil Dairies CEO Kim Sun-hee (left) participating in the Children's Traffic Safety Relay Challenge

[Asia Economy Reporter Lim Hye-seon] Kim Sun-hee, CEO of Maeil Dairies, announced on the 25th that she has joined the 'Children's Traffic Safety Relay Challenge.'

The 'Children's Traffic Safety Relay Challenge' is a participatory relay campaign initiated by the Ministry of the Interior and Safety last December. It aims to build social consensus on preventing traffic accidents in school zones and establishing a culture that prioritizes children's safety.

Kim Sun-hee, CEO of Maeil Dairies, posted a photo holding a slogan on Maeil Dairies' official Instagram, expressing the company's commitment to participating in the traffic safety relay challenge along with its employees.

CEO Kim said, "In a situation where the number of births is decreasing, it is heartbreaking that children, who are born precious and should grow up healthy, suffer accidents or even die." She added, "Since 1999, Maeil Dairies has carried on the philosophy of former Chairman Kim Bok-yong, who believed that 'not a single child should be left behind.' We manufacture special formula milk for infants with congenital metabolic disorders who cannot consume regular formula, and we continuously conduct the 'Heart Meal Campaign' to raise awareness about congenital metabolic disorders."

Along with this, CEO Kim shared her experience and gratitude as a working mom and nominated Park Hye-kyung, Director of the Central Food Service Management Support Center at the Ministry of Food and Drug Safety, and Anthony Martinez, CEO of McDonald's Korea, as the next participants.

Congenital metabolic disorders are rare diseases affecting about one in every 50,000 people in Korea. Due to a deficiency or absence of specific enzymes that break down essential nutrients such as fats and amino acids, patients have difficulty freely consuming common foods like meat, bread, rice, and even breast milk. Those with congenital metabolic disorders require lifelong strict dietary management. Without proper diet control, various disabilities and damages such as motor development disorders, growth retardation, and brain cell damage can occur, which in severe cases may lead to death.

Since 1999, Maeil Dairies has been the first and only manufacturer in Korea to develop, produce, and supply special formula milk for infants with congenital metabolic disorders. Through continuous development, the currently produced special formulas cover 12 products addressing 8 different symptoms.

In addition, Maeil Dairies has been conducting the 'Heart Meal Campaign' since 2013 to raise awareness about the rare disease congenital metabolic disorders. In last year's Heart Meal Campaign, specially made 'Heart Meal warm water bags' were sold, and the proceeds were used to assemble Heart Meal boxes, which were delivered to families of affected infants.

This content was produced with the assistance of AI translation services.