[Asia Economy Reporter Song Hwajeong] KT hit a new 52-week high during trading on expectations for its content business.


As of 9:20 a.m. on the 24th, KT was trading at 27,250 won, up 550 won (2.06%) from the previous day. During the session, it rose to 27,400 won, setting a new 52-week high again.



KT established 'Studio Genie,' a content-specialized corporation responsible for planning, investment, production, and distribution. The company plans to secure 1,000 original intellectual properties (IP) by 2023 and invest in 100 self-produced contents based on them. The total investment scale is planned to be larger than that of other domestic operators. Kim Hoejae, a researcher at Daishin Securities, said, "Content is an important killer service for 5G," adding, "While the overall content business through Studio Genie is important, as the leading 5G operator with a 5G penetration rate of 27.4%, KT will be able to maintain leadership in 5G through content."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing