Seoul Startup Hub Changdong, Global SNS Marketing Support

Opening Overseas Markets for Startups Through New Media Marketing

[Asia Economy Reporter Kim Cheol-hyun] The Seoul Business Agency announced on the 22nd that Seoul Startup Hub Changdong will recruit outstanding startups and implement a global social network service (SNS) marketing support project. Seoul Startup Hub Changdong was established at the end of last year as a catalyst project to revitalize the industry and startup ecosystem in the Changdong and Sanggye areas of Seoul. As a global new media center, it is carrying out support projects that contribute to increasing the value of Seoul's startups.

This support project is conducted by establishing partnerships with new media specialized marketing companies that have experience operating overseas online shopping malls and distribution, and conduct SNS marketing through influencers. The selected marketing partners will evaluate the product quality, marketability, and growth potential of outstanding startups and implement customized marketing by country. Services such as influencer live broadcasts, product reviews and tutorial content creation, SNS channel keyword advertising, and events will be provided.

Applications for the support project are open to any Seoul-based startups wishing to expand overseas and export. Recruitment of about 100 outstanding startups will be conducted until the 26th. Applications can be submitted through the SBA website. Hong Jeong-o, the director in charge of operating Seoul Startup Hub Changdong, said, "Due to COVID-19, outstanding startups in Seoul are losing growth opportunities," and added, "Through this global SNS marketing support project, we will actively support expanding brand awareness of excellent small and medium-sized enterprises' products and help them gain competitiveness in the global market."

This content was produced with the assistance of AI translation services.