Big Hit to Relocate to Yongsan New Headquarters on the 22nd

Hive New Office Meeting Room

[Asia Economy Reporter Donghyun Choi] Big Hit Entertainment is entering the ‘HYBE era’ with its new headquarters.

On the 22nd, Big Hit announced that it will relocate its headquarters to the ‘Yongsan Trade Center’ located in Yongsan-gu, Seoul. The new headquarters, with 19 floors above ground, 7 floors underground, and a total area of approximately 60,000㎡, will house about 1,000 employees from Big Hit’s multi-labels and affiliated companies. The interior is divided into three main sections: entertainment-specialized facilities including music studios and filming studios, office spaces, and shared welfare spaces. A museum space open to the public will also be provided in the basement.

The new headquarters was designed to embody Big Hit’s direction as it announced its name change to ‘HYBE’ on the 19th and to implement a new culture. With the concept of ‘Hyper Nomad,’ it aims to realize HYBE’s values symbolizing connection, expansion, and relationships among all members, while creating new value and expanding as a company centered on labels, solutions, and platforms, fostering a more efficient working culture.

Accordingly, the new headquarters is designed not as a ‘space where people are gathered’ but as a ‘space where members voluntarily gather’ according to the space. It fundamentally pursues an open-form ‘mobile office.’ A flexible seating system has been introduced, allowing employees to work at any desired seat through a proprietary app. Another distinctive feature is that the office space changes according to members and work. The size of the workspace can be adjusted with lightweight ‘Mobile Racks,’ and work and meeting spaces can be freely transformed depending on the number of participants and purpose.

Welfare spaces for members have also been provided throughout. Office spaces are grouped in sets of three floors with internal stairs installed for convenient movement between floors. Spaces where floors meet via stairs include a library/lounge for members’ healing and free communication, as well as fitness facilities.

The top floor of the building features an auditorium and caf? for flexible thinking and communication, along with an outdoor garden. The outdoor garden, planted with about 200 birch trees, is named ‘Comb’ to symbolize the idea of neatly arranging tired minds and thoughts from work. The caf? collaborates with the specialty coffee brand ‘Fritz’ to offer a unique office caf? brand.

Min Heejin, Chief Business Officer (CBO) who oversaw the branding of the new headquarters space, said, “Space creates attitude, and attitude creates value and culture. We designed the space so that each member with diversity can gain inspiration and convenience, and I believe that a culture of working freely in such a space will soon create new corporate value.”

This content was produced with the assistance of AI translation services.