Papa John’s Pizza Hosts CM Song Rewrite Event

[Asia Economy, reporter Lee Seungjin] Korea Papa John’s announced that it will hold a consumer participation event until March 24, inviting consumers to rewrite the lyrics of the CM song featured in its TV commercial, "Yummy Papa."

This event was planned to cleverly promote the taste of Papa John’s Pizza with its exclusive models, singers Henry and Mina, and to actively engage with consumers in their 20s and 30s.

To participate, consumers can listen to the "Yummy Papa" CM song on TV or the YouTube channel, then rewrite the part of the lyrics, "It's delicious, but why ask why? Only you suit my taste!" and post it as a comment under the "CM Song Rewrite Event" content on Papa John’s Pizza’s official social media, tagging a friend.

Papa John’s Pizza will select 10 participants by drawing and award them with coupons for an original large-size pizza. These coupons allow the winners to order any large pizza for free and can be used within 90 days of issuance through Papa John’s Pizza’s website and mobile app.

A representative from Korea Papa John’s stated, “We aimed to create a positive brand image by running an online event that encourages consumer empathy and participation, making the addictive Papa John’s Pizza CM song memorable in this era of non-face-to-face interaction.” The representative also added, “Papa John’s Pizza will continue to carry out various marketing activities tailored to customer preferences and closely communicate with all age groups, especially focusing on the younger generation.”

This content was produced with the assistance of AI translation services.