Galleria Department Store, Cafeteria Sales Up... "Turning Homes into Cafe Atmospheres"

A customer looking at chairs and small lighting at the Galleria Luxury Hall Space Logic store.

[Asia Economy Reporter Lim Chun-han] Galleria Department Store announced on the 18th that an analysis of sales related to Cafeterior (Cafe + Interior) from March last year to February this year showed a significant increase in sales volume compared to the same period last year, with furniture up 65%, small home appliances up 126%, and home decor up 15%.

Cafeterior is a compound word of cafe and interior, referring to interior design that decorates a home like a cafe. Galleria analyzed that the trend of decorating bedrooms like hotels, centered on hotel bedding, has now expanded to cafeterior as living rooms meet cafe interiors.

Galleria cited chairs as the most representative product of cafeterior. With the activation of remote work, chairs have gained popularity by emphasizing aesthetic elements as living room interior pieces beyond their simple seating functionality.

The most popular chair is Herman Miller’s iconic modern furniture piece, the Eames Chair. The Eames Chair is widely popular among the MZ generation on SNS as it is used in famous cafes in Cheongdam-dong, Seongsu-dong, and other areas. At Galleria Luxury Hall, sales of the Eames Chair increased by 50% compared to the same period last year.

Meanwhile, Galleria is introducing YouTube content showcasing luxury chairs, featuring ultra-high-end luxury chairs sold by Galleria’s furniture brands such as Cassina, Bower, and Space Logic.

This content was produced with the assistance of AI translation services.