Doosan Infracore Smiles at Marketing Impact of YouTube's 'GulrosaTV'
[Asia Economy Reporter Jeong Hyunjin] Doosan Infracore announced on the 17th that it is seeing positive effects such as an increase in pre-order numbers through its online marketing channel on YouTube, 'GulrosaTV.'
Doosan Infracore launched GulrosaTV, meaning 'People who love excavators and wheel loaders,' in April last year to strengthen communication with domestic customers. Currently, the channel has 5,900 subscribers.
On December 23rd last year, Doosan Infracore introduced new products and held a pre-order event through a live broadcast on GulrosaTV. The number of simultaneous viewers reached about 1,400, four times more than usual, and as a result, the number of pre-orders received during the broadcast increased by 40% compared to the previous year, according to Doosan Infracore.
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Doosan Infracore plans to actively incorporate customer feedback received through GulrosaTV. Previously, based on customer opinions gathered from GulrosaTV, the company applied ventilated seats to all excavator models over 14 tons and increased the counterweight of 14-ton wheel excavators. A Doosan Infracore official said, "We will narrow the communication gap with customers through various attempts such as GulrosaTV."
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