AmorePacific Participates in Panel Discussion Commemorating 'World Consumer Rights Day'

[Asia Economy Reporter Seungjin Lee] Amorepacific announced on the 17th that it attended the 2021 'World Consumer Rights Day' commemorative forum hosted by the Korea Consumer Organization Council.

The forum, held on the 15th at the Bankers Hall in Jung-gu, Seoul, was conducted under the theme 'Sustainable Consumption - No Plastic.' Amorepacific, selected as an exemplary company, presented its eco-friendly activities and achievements.

The chairperson was Kim Yeonhwa, president of the Consumer Public Interest Network. Hong Soo-yeol, director of the Resource Circulation Social Economy Research Institute, delivered a presentation on 'Plastic Management Strategies and Response Measures in the Circular Economy,' and Yu Mihwa, executive director of the Green Consumer Network National Council, presented on 'Exploring Consumer Movements to Reduce Plastic,' followed by a discussion.

On this day, Amorepacific shared cases related to reducing plastic use based on the ‘4R (Recycle, Reduce, Reuse, Reverse) strategy.’ They also introduced ‘Green Cycle,’ an eco-friendly social contribution activity that recycles or upcycles cosmetic plastic containers into artworks, including refill stations?the first of their kind in the cosmetics industry.

Kwon Soon-chul, deputy head of Amorepacific’s Safety and Environmental Management Team and a panelist at the forum, stated, "As a leading company in the domestic cosmetics industry, we are considering and implementing various environmentally friendly measures," adding, "We will continue to actively address plastic environmental issues caused by cosmetic containers and packaging."

This content was produced with the assistance of AI translation services.