Emart24 Launches 'Boseong Green Tea Condensed Milk Red Bean Cup' Following 'Icheon Rice Cone'

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Emart24, I'm BoSeong Green Tea Condensed Milk Red Bean Cup.

[Asia Economy Reporter Yuri Kim] Emart24 is launching ice cream using local specialties following the 'Icheon Rice Cone.'

Emart24 announced on the 17th that it will release the 'I'm Green Tea from Boseong with Condensed Milk and Red Bean Cup' on the 18th. The newly introduced Boseong Green Tea Condensed Milk Red Bean Cup was developed with the concept of green tea bingsu, combining green tea ice cream, condensed milk, and the texture of whole red beans. It is priced at 2,500 won, and to celebrate the launch, a 2+1 event will be held until the end of April.

Regarding the continuous release of products using local specialties, Emart24 stated, "Through well-known and trusted products like Icheon rice and Boseong green tea, we aim to naturally familiarize customers with the products and build trust in their taste and quality." They also explained that Emart24 products are expected to have a promotional effect for local specialties.

Since the 'I'm Icheon Rice Cone' using Icheon rice became a steady seller in 2019, Emart24 expects the new 'Boseong Green Tea Condensed Milk Red Bean Cup' to receive great customer response as well. The Icheon Rice Cone has sold 2 million units annually since its launch, establishing itself as Emart24's representative ice cream. Riding on the popularity of the Icheon Rice Cone, the Icheon Rice Cup, which contains only the cream part in a cup, and the Black Sesame Icheon Rice Cone targeting recent trends have been released consecutively as part of the Icheon rice series ice creams.

Since last year, due to COVID-19, sales of cup-type ice cream enjoyed at home have significantly increased compared to bars and cones eaten outdoors with masks off, and the popularity of cup-type products that do not melt easily in summer is another reason for high expectations.

Emart24 plans to introduce ice cream using famous ingredients from various regions in the future, aiming to build a differentiated line of local specialty ice creams.

Joye Dong, team leader of Emart24's Daily Team, said, "While collaborative products with different categories are increasing recently, Emart24 has taken the opposite approach by releasing local specialty products that can increase recognition and trust through familiarity. With the weather warming up, we expect great customer response as we introduce ice cream using Boseong green tea, which many people have likely heard of at least once."

This content was produced with the assistance of AI translation services.