Say "Automatic Convenience Technology" Instead of "Calmtech"
"Automatic Convenience Technology" Suggested as Korean Alternative for "Calmtech"
"Entertainment-Oriented Consumer" and "Employment Disappearance" Proposed for "Funsumer" and "Ghosting"
The Ministry of Culture, Sports and Tourism and the National Institute of the Korean Language recommended on March 8 that the term 'calmtech' be replaced with the Korean expression 'automatic convenience technology.' They also suggested 'entertainment-oriented consumer' and 'employment disappearance' as Korean alternatives for 'funsumer' and 'ghosting,' respectively.
Calmtech refers to technology that provides detailed convenience services by utilizing advanced technologies and devices such as artificial intelligence, computers, and sensors, without requiring the user to operate or command them. The selection of 'automatic convenience technology' as the alternative term was based on survey results. In a public acceptance survey conducted from March 8 to 10 with about 1,000 participants, 95.4% of respondents said the term was appropriate.
'Funsumer' refers to consumers who prefer entertaining products or seek enjoyment when purchasing goods. 'Ghosting' describes the act of failing to show up for an interview or similar appointment without prior notice or contact. At a neologism committee meeting held from March 5 to 7, the Ministry and the Institute selected 'entertainment-oriented consumer' and 'employment disappearance' as the respective alternatives.
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The neologism committee is a body that provides easily understandable Korean alternatives for difficult foreign neologisms before they become widespread. Experts from various fields, including Korean language, foreign languages, education, public relations and publishing, information and communications, and media, participate in the committee. The Ministry and the Institute plan to continue promoting the use of these alternative terms, encouraging government agencies and media outlets to take the lead.
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