Shinhan Life Launches Digital Healthcare Platform 'Howfit'... "Do Home Training"

AI-Based Home Training Service
Offering Over 80 Free Contents and Paid Contents 'Live Classes'

[Asia Economy Reporter Ki Ha-young] Shinhan Life Insurance announced that it will officially open the digital healthcare platform 'HowFIT,' jointly developed with iPixel, on the 15th.

HowFIT is an AI-based home training service that uses motion recognition technology to check and correct users' exercise postures. In particular, without any separate wearable devices, the AI analyzes users' movements using a smartphone to recognize the number of repetitions and accuracy, coaching them to exercise with the correct posture.

The official version of HowFIT offers over 80 free contents along with premium paid content called 'Live Class,' featuring participation from numerous famous influencers. The Live Class provides direct coaching from well-known health trainers, real-time feedback, and a ranking system that fosters camaraderie among participants and enhances exercise motivation.

To use the paid content, a subscription called 'HowPass' or a single-use ticket called 'HowTicket' is required, and Live Classes can also be accessed through participation in HowFIT events.

Shinhan Life Insurance is jointly promoting all processes from platform planning, design, development, to activation with iPixel, which has AI capabilities, to lead the healthcare business. This is the industry's first virtuous cycle win-win model that shares not only usage rights but also costs and profits.

Choi Seung-hwan, Chief Digital Officer (CDO) of Shinhan Life Insurance, said, "HowFIT is designed to make exercising fun by utilizing technologies such as motion recognition and live coaching, along with gamification elements like a real-time ranking system." He added, "We will continue to lead the digital healthcare market with expanded AI technology and advanced health promotion services."

This content was produced with the assistance of AI translation services.