Lotte Card Launches Financial Brand 'Roca Money'

Industry-First Financial Branding
Enhanced Communication and Benefits for Financial Customers

[Asia Economy Reporter Ki Ha-young] Lotte Card has launched a new financial brand, 'Roca Money.' This brand revamp focusing on financial products rather than credit cards is the first of its kind in the industry.

On the 11th, Lotte Card announced plans to strengthen communication with consumers using financial services through financial branding initiatives. The company intends to provide differentiated products and services tailored to the needs of financial customers in the future. In fact, one in four Lotte Card members uses financial services alongside their card.

Roca Money aims to be "financial services beyond limits for customers who enjoy new challenges." It embodies the meaning of accompanying customers at moments when financial services are needed and supporting their limitless challenges through new finance and lifestyle-customized financial services. The brand identity (BI) is inspired by the typography of the US dollar bill. Like the dollar, which is used as a global reserve currency, it expresses the commitment to providing a solid and safe financial foundation.

Based on this brand philosophy, Lotte Card has also renewed its existing financial products. The previous product names have been changed to 'Roca Money - Short-term Card Loan,' 'Roca Money - Long-term Card Loan,' and 'Roca Money - Minus Card' to create a consistent financial image for Lotte Card.

For long-term card loans (card loans), the product lineup has been strengthened. A special limit is offered to premium members, and the repayment period can be extended up to 60 months depending on creditworthiness with the launch of the 'Roca Money - Prime' product. Additionally, products allowing repayment deferral according to business schedules for self-employed customers and specialized products tailored to fund usage such as real estate and stocks will be introduced sequentially.

A Lotte Card official stated, "Roca Money is the new name for Lotte Card Finance, and we plan to provide differentiated services through communication with financial customers who have been relatively excluded from benefits. We will strive to become the financial service needed at important moments for customers dreaming of a better life, such as business or operating funds and home ownership, reducing financial burdens and providing easy and convenient financial services."

This content was produced with the assistance of AI translation services.