Emart24 "Exported 500,000 PB Products Last Year... Increasing More This Year"

35 Million Units of Emart24 PB Product 'I'm Yi Min Saeng Ramen' Exported to the US on the 12th
Last Year, 500,000 Units of PB Products Including Min Saeng Ramen, Min Saeng Roll Tissue, and I'm Yi Snacks Exported
"Plan to Actively Promote Competitive Emart24 PB Products to Increase Exports"

Emart24 I'm Yi Minsaeng Ramen Export Package.

[Asia Economy Reporter Yuri Kim] Emart24 announced on the 11th that following the export of 500,000 private brand (PB) products last year, it will export even more PB products this year.

As part of this effort, Emart24 will export 350,000 units of the PB product 'I'm Yi Minsaeng Ramen (bag)' to the United States on the 12th. The value is approximately 140 million KRW based on the Korean retail price.

The Minsaeng Ramen being exported this time was specially produced with a softer taste preferred locally in the U.S., different from the domestic product. To attract both Korean residents and local customers in the U.S., the packaging features both Korean and English words such as RAMEN and SPICY. The product name in Korean is retained to emphasize that it is a famous Korean ramen product, while the characteristics are labeled in English on the export packaging to help local customers understand.

Following last year's export of 500,000 PB products including Minsaeng Ramen, Minsaeng Roll Tissue, and I'm Yi Snacks to various countries such as the U.S., Australia, Hong Kong, and Taiwan, Emart24 plans to further expand exports this year by adding export-exclusive Minsaeng Ramen. The products exported last year correspond to about 500 million KRW based on Korean retail prices.

Emart24 stated, "The products exported for the first time last year received a good response locally, leading to additional orders. We expect export volumes to continue increasing as the number of export countries and product types expand."

Jung Jikhan, head of Emart24's B2B Sales Team, said, "It is encouraging that exports have been steadily expanding just three years after rebranding to Emart24. Since Emart24's PB products have high competitiveness in taste, quality, and price, we believe we can expand exports to various countries."

This content was produced with the assistance of AI translation services.