KOTRA Supports Amazon Startup Sellers... Launches 'Rocket Start Project'

[Asia Economy Reporter Jeong Hyunjin] KOTRA announced on the 11th that it will carry out the 'Rocket Start Project' to nurture domestic startups active in the U.S. e-commerce market in collaboration with 'Amazon Global Selling Korea.'

KOTRA has been conducting this project for four years. So far, it has produced 297 export startups through Amazon, and the average export amount per company within one year of entering Amazon reaches 10 million KRW. This year, a total of 240 companies will participate, with 40 companies selected per session over six sessions. Kim Myungshin, head of KOTRA's Startup Support Team, said, "The first session of this year's training has received high response, with a participation competition rate reaching 10 to 1," adding, "Inquiries from companies wishing to participate in the next training are increasing."

Participating companies receive intensive Amazon entry training and one-on-one consulting with Amazon managers, and can also receive partial support for product promotion marketing costs. Starting this year, KOTRA significantly increased the practical training hours for Amazon entry by reflecting startups' opinions and subdivided the lecture content into creating virtual accounts, strategic product page composition methods, search advertising formation methods, and utilizing Amazon FBA services.

The entry training lectures will be conducted by CEO Seo Jooyoung, author of the 'Meticulous Amazon Seller Guidebook,' who will deliver the necessary content for startup sellers from entry to export know-how.

KOTRA operates an overseas joint logistics center to reduce logistics costs for export companies, supporting the entire logistics process up to the Amazon order processing center. Additionally, participating companies will be able to use the 'Amazon Search Advertising' service through the 'Export Voucher,' which allows autonomous selection of export support projects. For Amazon brand registration, trademarks must be registered with the U.S. Patent and Trademark Office (USPTO), and KOTRA will provide partial cost support through its trademark and design application support project.

Kwon Pyungo, president of KOTRA, stated, "As the rapid growth of the online market due to COVID-19 is a global trend, the demand for support in overseas e-commerce entry, logistics, and marketing for domestic companies is steadily increasing," adding, "We will further strengthen support services for global sellers on online marketplaces such as Amazon."

This content was produced with the assistance of AI translation services.