Bohae Brewery Renews Contract with Ipsaeju Model Song Ga-in

[Asia Economy Honam Reporting Headquarters Reporter Park Seon-gang] Bohae Brewery (CEO Lim Ji-seon) announced on the 10th that it has renewed its contract with its Ipsaeju model, Song Ga-in.

The spread of word-of-mouth about "Song Ga-in Soju Ipsaeju" had a positive impact on sales, which became the background for extending the contract.

Bohae Brewery plans to actively promote Song Ga-in Soju Ipsaeju after recently completing a poster shoot with Song Ga-in. In this shoot, various productions not attempted by existing liquor companies were tried, and it is expected to show a new side of Song Ga-in and Ipsaeju.

Despite the liquor market stagnating due to the spread of COVID-19 last year, Ipsaeju sales slightly increased compared to the previous year.

Accordingly, Bohae actively introduced a Song Ga-in limited edition Ipsaeju incorporating the pink color symbolizing Song Ga-in to promote Song Ga-in Soju Ipsaeju.

Song Ga-in expressed happiness at becoming the model for Ipsaeju, the representative soju of her hometown Jeollado, and is actively promoting Bohae Brewery and Ipsaeju by sharing product photos on her personal SNS channels.

Moreover, last year, to support the people suffering from COVID-19, she collaborated with Bohae to produce the "COVID-19 Overcome Campaign Song" titled "It Will Be Okay," sharing the music and music video files for free, which received positive responses from netizens.

A Bohae Brewery official said, "Thanks to Song Ga-in's active promotion of the product, it greatly helped increase sales," and added, "We will do our best in 2021 so that the collaboration between Bohae Brewery and Song Ga-in can become a model case of mutual growth for both the company and the model."

This content was produced with the assistance of AI translation services.