Lotte Outlet Gwangju World Cup Branch, Store Renovation Including New Living Product Line Creation

[Asia Economy Honam Reporting Headquarters Reporter Shin Dong-ho] Lotte Outlet Gwangju World Cup Branch (Store Manager Yang Nam-gyun) is undergoing a store renovation ahead of the 2021 Spring/Summer (S/S) season.

According to Lotte Outlet Gwangju World Cup Branch on the 9th, this store renovation reflects the changed customer lifestyle by introducing specialized stores for sports and luxury brands and newly establishing a living goods category.

First, the multi-shoe shop ‘S Market Stadium’ will be launched on the 12th.

With a space of about 100 pyeong, S Market Stadium, where customers can purchase shoes from domestic and global brands in one stop, will open on the first floor to maximize synergy with the young fashion product category despite being a sports brand.

In particular, the newly opened S Market Stadium is the first in the nation to collaborate with the largest domestic online clothing mall to also showcase trendy fashion apparel.

Through this, along with the Nike Megashop, which has been located on the first floor since last September with an area of about 150 pyeong, it is expected to establish itself as a new shopping space for the MZ generation.

To secure new customers for the explosively popular overseas luxury brands, the luxury select shop ‘Luxury Avenue’ will also be newly launched on the 10th. This luxury select shop handles parallel imported products that have undergone official customs clearance procedures, allowing customers to purchase luxury goods at more reasonable prices than department stores.

It plans to showcase popular products from 27 brands including Prada, Gucci, and Saint Laurent to customers.

The home fashion specialty store will also be newly introduced. Lotte Outlet Gwangju World Cup Branch is expanding its product categories by establishing a living goods store for the first time since its opening. ‘Unhyeongung,’ which started as a local brand and expanded nationwide, ‘Karma,’ offering products for optimal sleep, and ‘Linumatica,’ which always presents new and trendy bedding, opened on the 9th.

In addition, ‘Kodak Outdoor,’ where customers can feel the analog sensibility of the film camera brand Kodak, and ‘Snow Peak,’ an outdoor brand optimized for all activities, are also newly introduced.

Yang Nam-gyun, store manager of Lotte Outlet Gwangju World Cup Branch, said, “We are renovating the store by introducing specialized stores that reflect customer needs and allowing customers to experience various product categories like in department stores even at the outlet. We will continue to strive to provide more diverse products and content.”

This content was produced with the assistance of AI translation services.