"Lotte Department Store and Lotte World Mall Launch Exhibition Capturing the Attention of the MZ Generation"

Lotte Department Store Main Branch Presents 'Fantasy Dream' Exhibition
Lotte World Mall Creates Large-Scale Art Complex Space... Graffiti Masterpieces Exhibition

Lotte Department Store 'ONE FINE DAY' popup store exterior.

[Asia Economy Reporter Yuri Kim] As the COVID-19 pandemic prolongs, more people are visiting art exhibitions for emotional comfort and unique experiences. In particular, offline exhibitions are gaining popularity by offering differentiated experiences that cannot be replaced online.

Lotte Department Store and Lotte World Mall announced on the 7th that they will present various space-themed exhibitions targeting the MZ generation (Millennials + Generation Z), who lead consumer culture and trends this spring. Through this, they plan to provide new enjoyment and cultural experiences, bringing vitality to customers' daily lives.

Lotte Department Store plans to showcase spaces conveying visual excitement with messages of support and encouragement to the MZ generation at all its stores in the first half of this year. At the main store, until April 1, the 'Fantasy Dream' exhibition delivers messages of hope, encouragement, and positivity through space designs using diverse flowers. Participating flower artist Kim Dajeong offers visual excitement that pursues joy and happiness with various colors and objects. The exhibition is held in multiple locations such as the main store's show windows, basement level 1 Cosmo Energy, and The Wave pop-up store, making it easy for customers to see. It creates a lively atmosphere using performance videos with cheering messages and moving objects inspired by cheering gestures.

Customer participation programs such as flower classes will also be operated so visitors can directly enjoy and experience the exhibition. A mobile exhibition will be held simultaneously, allowing viewing through the Lotte Department Store application and SNS.

Lotte Department Store Suwon branch is running a pop-up store (Life is Art ? GANZ) featuring works by pop artist GANZ until March 14. GANZ is a doodle artist who transfers trivial incidents, thoughts, and everyday life of people around him onto canvas like doodles. The 2021 new work 'ACIDOOD' presented this time is characterized by expressing the artist’s gaze observing happy dreams in brilliant colors, inspired by the afterimage left by the feeling of a happy dream. The artist hopes that viewers feel happy and bright when seeing his works. Visitors can enjoy the art visually, take photos, and purchase various goods including T-shirts and posters along with the artworks.

Last month on the 26th, Lotte World Mall created a large-scale art complex cultural space called POST (P/O/S/T) on basement level 1, covering 1,652.89㎡ (500 pyeong). POST will regularly present content in collaboration with various artists, brands, and companies over a year, offering special cultural experiences to the MZ generation who pursue the latest trends and unique experiences.

The first exhibition, 'STREET NOISE,' gathers 80 masterpieces by world-renowned graffiti artists and runs until June 13. This exhibition features over 80 graffiti masterpieces scattered worldwide in one place, allowing visitors to see the early emotions of graffiti and its history as it gradually subdivides into various genres at a glance.

Hyun Jonghyuk, head of the Customer Experience Division at Lotte Department Store, said, "We have introduced exhibition programs where young generations can easily access and enjoy art through sensuous space MD content." He added, "We will continue to hold various exhibitions and events for customers visiting our stores to establish ourselves as a domestic art and cultural landmark."

This content was produced with the assistance of AI translation services.