Shinsegae Baseball Team Officially Announces Team Name 'SSG LANDERS'... Official Announcement

[Image source=Yonhap News]

[Asia Economy Reporter Lim Chun-han] On the 5th, Shinsegae Group's baseball team finalized its team name as ‘SSG Landers’.

The name Landers embodies the will to become a new symbol of Incheon that anyone can associate with, just like Incheon International Airport and Incheon Port, which represent Incheon. It also reflects the intention to introduce a new baseball culture brought by Shinsegae to Incheon. Incheon is the gateway city where people first set foot in South Korea by plane or ship, and it is also the city where baseball first landed in South Korea.

During internal discussions, Shinsegae Group considered whether the team name could well capture the characteristics of the Incheon region and represent Incheon as the most important factor in deciding the team name.

Shinsegae Group plans to spare no support to create a community where the team, fans, and the region unite through baseball centered around the Landers. Having finalized the team name as SSG Landers, they will accelerate the production of logos, emblems, and uniforms to ensure there are no setbacks in preparing for the regular season.

A Shinsegae Group official said, “When deciding the team name, we prioritized that it should represent Incheon and resonate with the citizens of Incheon,” adding, “The group will actively support and invest to ensure that SSG Landers become a symbol and pride of Incheon.”

This content was produced with the assistance of AI translation services.