The Born Korea Paikdabang Launches 'Namdo Tteokgalbi Sandwich'

[Asia Economy Reporter Seungjin Lee] The coffee specialty brand Paik’s Coffee under The Born Korea announced on the 5th that it will launch a new menu item, the ‘Namdo Tteokgalbi Sandwich,’ which is perfect for a meal or dessert.

The new ‘Namdo Tteokgalbi Sandwich’ features savory grain bread filled with tteokgalbi grilled using a direct flame method, along with grilled onions, shiitake mushrooms, cheese, and other ingredients, allowing customers to enjoy a variety of rich flavors. Notably, it uses tteokgalbi grilled with a direct flame method that incorporates the distinctive meat cooking techniques of the Namdo region, delivering a smoky flavor and the rich umami of the meat itself. Additionally, the sandwich is enhanced with spicy jalape?os to create a harmonious overall flavor and emphasize a clean taste.

A representative from Paik’s Coffee stated, “Not only have consumers responded well to Paik’s Coffee style desserts and bakery menus, but there have also been continuous requests for new menu items. This new menu is great as a hearty meal and also pairs well with various beverages and desserts, so we expect a positive response from customers visiting Paik’s Coffee.”

This content was produced with the assistance of AI translation services.