GS25 Launches ‘Sangsaeng Snack’ Using Domestic Wheat and Barley to Accelerate ESG Management

GS25 released Maccol Barley Bread and Our Wheat Cham Cracker as co-prosperity snacks.

[Asia Economy Reporter Lim Chun-han] GS25 announced on the 5th that it has launched two win-win snacks using over 100 tons of domestically produced Korean wheat and domestic barley annually.

The win-win snacks are two types: ‘Uri-mil Cham Cracker’ and ‘Maekcol Barley Hardtack.’ They were planned to help Korean farmers struggling due to the economic downturn and decreased consumption caused by COVID-19, as well as competition from low-priced imported grains.

Uri-mil Cham Cracker contains 83% domestically produced Korean wheat grown by 20 designated farms nationwide, replicating the salty and clean taste of the traditional authentic cham cracker. Using high-quality Korean wheat, GS25 plans to supply about 1 million units annually.

Maekcol Barley Hardtack will first be released with an initial quantity of 400,000 units made using domestic barley flour. The barley was produced through a cultivation contract with Gangjin-gun, Jeollanam-do. This unique collaboration captures the savory and deep flavor of Maekcol, Korea’s first barley carbonated drink launched in 1982 and sold in billions of cans, in hardtack form, which is expected to receive great customer response.

A GS25 representative said, “Through these popular win-win snacks known for their addictive mildness and savory taste, we expect to widely promote the excellence of Korean agricultural products to customers and improve profits for farmers and partner companies. Going forward, we will continue to deliver differentiated value to customers based on outstanding product planning capabilities and lead ESG-centered management activities that promote a culture of win-win cooperation.”

This content was produced with the assistance of AI translation services.