Ace Hardware Opens 'Nowon Branch', an Urban Store in Downtown Seoul

A Home Repair Specialty Space with Over 40,000 Products Including Interior, Paint, Electric Lighting, and Tools

Exterior view of Ace Hardware Nowon Branch.
[Photo by Ace Hardware]

[Asia Economy Reporter Kim Jong-hwa] Eugene Home Center, a subsidiary of Eugene Group, has embarked on expanding its urban stores in Seoul. Eugene Home Center announced on the 4th that it will open the home repair specialty brand 'Ace Hardware Nowon Branch.'

Following the Geumcheon and Yongsan branches, the Nowon branch, the third store in the Seoul area, is located in a 1-story building in Sanggye-dong, Nowon-gu, with a sales area of 996.19㎡ (approximately 301 pyeong). It is a key area in northern Seoul, adjacent to Dongbu Expressway and the Outer Ring Road, offering excellent transportation accessibility and a spacious parking lot for convenient shopping.

Ace Hardware Nowon Branch is characterized by reflecting the characteristics of the Nowon area, where there are many houses over 20 years old. The store has significantly strengthened categories necessary for home repair, such as interior materials, paint, lighting, and tools, and arranged frequently sought-after products at the front of the store for easy access.

In particular, it provides customized services specialized for the Nowon area in connection with interior materials with high demand in old houses, such as bathrooms, kitchens, windows, and middle doors. For bathroom products, if customers purchase over 300,000 KRW, the Ace Hardware professional installation team will visit and provide free installation. Additionally, only at the Nowon branch, if three or more households jointly purchase an American Standard set consisting of a toilet, washbasin, and faucet, they can receive an additional 20% discount.

With the increased interest in family camping due to COVID-19, the outdoor category has also been expanded. To commemorate the opening of the Nowon branch, the popular camping brand Stanley has newly entered, offering a 10% discount on all products and special prices on the steady-selling Water Jug.

Ace Hardware also offers differentiated services for customer convenience. These include early opening hours (opening at 8 a.m.) for professional customers and a home repair concierge service providing customized home repair consultations. Additionally, paint color mixing services that manufacture paint in the desired color and wood cutting services will enhance customer satisfaction.

Especially, the nearby Ace Hardware Toegyewon Branch is a business-specialized store where various building materials can be found, frequently visited by interior companies and accommodation facility operators, which is expected to create synergy with the Nowon branch.

A Eugene Home Center official said, "Ace Hardware Nowon Branch plans to provide customized products that meet the residential environment and needs of the main target customers, as well as 1:1 personalized solutions to solve home repair concerns," adding, "Furthermore, reflecting the regional characteristic of a high proportion of four-person households, we will transform the store from merely selling products into a living culture space where families can enjoy together."

Meanwhile, Ace Hardware, with a 100-year history, is the world's largest home improvement brand, available in over 6,000 stores across more than 70 countries worldwide. In Korea, it operates offline stores including Geumcheon (opened in 2018), Yongsan, Ilsan, Toegyewon, and an online mall.

This content was produced with the assistance of AI translation services.