Lotte Mart Unveils Freshly Harvested Produce Early This Morning... "Freshness from the Farm"

Lotte Mart will showcase agricultural products harvested early this morning and stocked in stores today on the 4th.

[Asia Economy Reporter Lim Chun-han] Lotte Mart announced on the 4th that it will introduce agricultural products with enhanced freshness by halving the existing distribution process, under the concept of 'Harvested early this morning, stocked in stores today.'

This applies to leafy vegetables such as lettuce, spinach, assorted ssam leaves, and strawberries. They can be purchased at select stores including Seoul Station, Yangpyeong, and Seocho branches, as well as through nationwide online centers.

Generally, local agricultural products are packaged the day before at farms near the stores and delivered to the stores by 10 a.m. the next day for sale starting in the morning. However, Lotte Mart offers products harvested in the morning to be available in stores after 3 p.m. to provide even fresher items.

Lotte Mart plans to continuously increase the number of stores handling 'harvested early this morning, stocked in stores today' products and local agricultural products.

A Lotte Mart representative said, “Considering customers' demand for freshness, we have been continuously exploring ways to present local food more freshly,” adding, “We plan to discover excellent local agricultural products and provide ultra-fresh produce to customers to continuously secure competitiveness in fresh food.”

This content was produced with the assistance of AI translation services.