Lotteria Launches Square Shrimp Double Burger as Regular Menu Item
[Asia Economy Reporter Lim Hye-seon] LotteGRS, a domestic franchise company, announced on the 2nd that the Square Shrimp Double Burger, which was limitedly sold in January and extended until February, will be sold as a regular product.
Lotteeria launched the Square Shrimp Double Burger for limited sale during January, and as the cumulative sales volume exceeded 1 million units (2 million patties), they decided to extend the limited sale period until February. As a result of the extension, the sales volume of the Square Shrimp Double Burger increased by about 20% compared to January, surpassing 1 million cumulative sales units again in February.
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Additionally, the order usage rate through delivery services increased by about 10%, showing steady attention from customers. Based on the popularity of this product, they are considering expanding the product lineup and officially introducing it as a regular menu item.
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