Gmarket, FILA Online Showcase... Exclusive Pre-Launch of New Products

Gmarket will hold a 'Fila' brand showcase until the 7th.

[Asia Economy Reporter Lim Chunhan] Gmarket announced on the 1st that it will hold a ‘Fila’ brand showcase until the 7th. The 2021 Spring/Summer (21SS) new products will be exclusively pre-launched, along with various promotional events.

This showcase was planned to celebrate the 110th anniversary of the Fila brand and to provide customers with a special shopping experience reflecting the untact era. The sneaker line includes the ‘Fila Scanline,’ which uses canvas material for a fresh and light look, and the ‘Sandblast Low’ sneakers that combine street fashion and casual sensibility. The ‘Fila Rules,’ featuring a cute rounded design with approximately 3.5cm heels, will also be introduced.

Discount coupons of up to 100,000 KRW are offered daily. During the event period, a ‘20% discount coupon’ will be provided to all Gmarket customers, and a ‘22% discount coupon’ will be given to premium membership Smile Club members. Discounts apply up to 100,000 KRW on purchases over 10,000 KRW. These coupons can be downloaded up to three times per ID daily.

The ‘Fila Best Photo Review Event’ will also be held. Customers who purchase new products during the event period and leave photo reviews will be entered into a draw to receive a ‘Fila Coat Eco Bag (100 people).’

A Gmarket official said, “This event was planned to allow customers to purchase Fila’s new products in the fastest and most convenient untact way,” adding, “We will continue to offer exclusive benefits for new products and steady sellers of premium fashion brands.”

This content was produced with the assistance of AI translation services.