The owner of a chicken franchise branch has been praised by netizens after it was revealed that he generously treated financially struggling brothers to chicken several times. Photo by Kim Hyun-seok, CEO, Instagram capture

The owner of a chicken franchise branch has been praised by netizens after it was revealed that he generously treated financially struggling brothers to chicken several times. Photo by Kim Hyun-seok, CEO, Instagram capture

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[Asia Economy Reporter Nana Han] When it became known that a chicken franchise owner had willingly treated financially struggling brothers to chicken several times, netizens praised him, saying he "deserves financial support."


According to the Instagram of Kim Hyun-seok, CEO of the chicken franchise 'Cheolin 7ho,' last month an anonymous letter from a high school student, A, arrived at the Cheolin 7ho headquarters in Busan.


According to the letter, high school student A had lost his parents and was taking on the role of head of the household due to an ailing grandmother, but faced financial difficulties last year as he could not work because of COVID-19.


Last year, A took 5,000 won and went out to the streets for his younger brother, who was begging to eat chicken, but there was no place selling chicken worth 5,000 won.


However, a franchise owner of a Cheolin 7ho branch invited the brothers inside the store, treated them to about 20,000 won worth of chicken, and did not charge them. Afterwards, A’s younger brother secretly visited the chicken shop run by Mr. Park several more times, and each time Mr. Park served chicken without asking for payment. On another occasion, he even had the younger brother’s hair cut at a hair salon and sent him back.


The brothers felt sorry and stopped visiting the branch after that. However, in the letter, A said, "I’ve heard a lot on the news that self-employed people are having the hardest time these days, so I’m curious and worried about how the Cheolin 7ho owner is doing."


He added, "I sincerely thank the owner who gave warm chicken and care to us brothers whom he met for the first time," and said, "When I become an adult and earn a lot of money, I want to be like the owner who helps people in need like me."


Netizens who learned of this ordered chicken from the branch and sent gifts, saying the owner deserves 'donjjul' (a slang term meaning to support someone financially). The branch is currently receiving so many orders that it has even had to suspend operations, attracting much attention.



On the 26th, the CEO of Cheolin 7ho said, "I was moved by the franchise owner’s good deed and supported the necessary parts for business," adding, "The owner keeps saying anyone would have done the same and it’s okay, but he is a hero of this era." He also said, "If we can get in touch with the student who reported this, we want to provide a scholarship."


This content was produced with the assistance of AI translation services.

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