Hana Tour Signs Business Agreement with Mobility Startup 'Move'

Song Miseon, CEO of Hana Tour (right), and Choi Minseok, CEO of Move, are posing for a commemorative photo after signing a business agreement for mutual cooperation.

[Asia Economy Reporter Donghyun Choi] Hana Tour announced on the 25th that it has signed a memorandum of understanding (MOU) for mutual cooperation with Move, a mobility startup providing domestic and international private transportation services.

At the MOU signing ceremony held on the 24th at Hana Tour's headquarters auditorium, both companies agreed to cooperate on mobility-linked product collaboration and support, exchange and training of human resources, and joint business promotion. Hana Tour aims to strengthen small-scale private tours, while Move plans to enhance the utilization of its mobility service platform to create a win-win model that mutually benefits both parties.

Accordingly, Hana Tour plans to introduce various products combined with vehicles, focusing on regions with high demand for overseas independent travel, such as driving guide tours, guide-free local tours, and AI and big data-based product content linkage, while diversifying sales channels.

Move is a mobility platform company that provides small-scale private vehicle and driver services. It currently offers these services in major cities such as Vietnam, Taiwan, Thailand, and the Philippines. The company plans to expand its service area by adding about 20 more cities this year.

A Hana Tour official stated, "Due to COVID-19, travel trends are expected to clearly shift towards small groups and private travel," adding, "Through cooperation with Move, we will strengthen customer-tailored services such as premium products."

This content was produced with the assistance of AI translation services.