OB Beer Feelgood, Live Broadcast with Pisik University on the 27th

[Asia Economy Reporter Lim Hye-seon] OB Beer’s 'Filgood' announced on the 25th that it will hold a live broadcast on the 27th together with the popular comedy YouTuber 'Pisik University'.

Filgood recently held a unique event called ‘Spicy University’ for the MZ generation, inspired by the idea that young consumers relieve stress by enjoying spicy food. More than 30,000 people participated in the ‘Spicy Level Test,’ and Filgood selected 40 participants who could join the live broadcast remotely.

Held under the concept of a ‘semester opening meeting’ ahead of the new semester, this live broadcast will be simultaneously streamed on the YouTube channels of ‘Daehaknaeil’ and ‘Pisik University’ from 6 PM on the 27th for about an hour.

During the ‘Spicy University Semester Opening Meeting’ live broadcast, Pisik University members and the 40 participants selected through the Filgood event will enjoy spicy snacks and Filgood, and participate in programs such as the ‘Spicy Senior Survival Game’ and ‘B-face After Party’ via Zoom.

Filgood is a sparkling beer introduced by OB Beer targeting consumers in their 20s who seek fun and ‘Sohwakhaeng (small but certain happiness).’ Using aroma hops and crystal malt, it offers a refreshing and clean taste, and is gaining attention among young consumers who value cost-effectiveness with its reasonable price. In August last year, they also launched ‘Filgood Seven,’ a high-alcohol sparkling beer with 7% alcohol content.

This content was produced with the assistance of AI translation services.