Targeting the Spicy Ramen Market... Paldo Launches 'Teumsnae Ramen Spicy Kimchi'
To Become a Leading Spicy Ramen Brand in Korea
Achieving a Spicy and Tangy Kimchi Jjigae Flavor
[Asia Economy Reporter Lim Hye-seon] Comprehensive food company Paldo launched 'Teumsae Ramen Spicy Kimchi' on the 25th.
According to Paldo, 'Teumsae Ramen Spicy Kimchi' was created based on the recent trend of eating spicy ramen topped with spicy kimchi. It combines the unique Vietnamese chili pepper base of Teumsae Ramen with kimchi powder to deliver a first taste that is spicy and a finishing taste reminiscent of the sharp flavor of kimchi stew.
Paldo plans to grow the 'Teumsae Ramen' brand, which offers both soup and non-soup products, into a leading domestic spicy ramen brand amid increasing consumer demand for spicy flavors due to the prolonged COVID-19 pandemic.
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In fact, with the launch of the new product, the Teumsae Ramen brand will expand to a total of three varieties, including 'Teumsae Ramen Red Rice Cake' and 'Teumsae Ramen Stir-fried Noodles.' In January, Je-si was selected as the brand model and a new advertisement was released. Sales increased by more than 50% in 2020 compared to 2019.
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