Kim Jaecheon, CEO of AK Plaza, Joins Ministry of Environment's 'GoGo Challenge'

Video Production on Proper PET Bottle Recycling Methods for SNS Posting
AK Plaza Operating Its Own Eco-Friendly Campaign 'Return to Green' Since 2018

Kim Jae-cheon, CEO of AK Plaza, is participating in the 'Go Go Challenge,' pledging to practice plastic-free living.

[Asia Economy Reporter Yuri Kim] AK Plaza announced on the 25th that CEO Kim Jae-cheon has joined the 'GoGo Challenge,' a pledge to practice plastic-free living.

The 'GoGo Challenge' is a campaign initiated by the Ministry of Environment to reduce the use of disposable products and plastics in daily life. This campaign, mainly conducted through social network services (SNS), follows a relay format where participants pledge one thing they will stop doing and one thing they will start doing to reduce plastic use, then nominate the next participant.

Participating upon the nomination of Jeju Air, an affiliate of the Aekyung Group, Kim Jae-cheon, CEO of AK Plaza, released a video on SNS conveying the message of properly sorting PET bottles, which are commonly generated in daily life, under the theme of "Bihaengbunseok (Empty, Rinse, Separate, Do Not Mix)."

Following this, AK Plaza selected the social contribution company 'Beautiful Store,' 'Gyeonggi-do Upcycle Plaza,' and 'Dasi Sseuneun Grab' as the next participants in the GoGo Challenge.

Meanwhile, AK Plaza operates its own eco-friendly campaign called 'RETURN TO GREEN.' Since its launch in 2018, this campaign has conducted customer participation activities such as collecting cooling bags during holidays and encouraging the use of eco-bags and tumblers, as well as cultural activities like eco-friendly art festivals. As part of its community contribution, AK Plaza established 'Aekyung Forest (No. 1)' in Gangwon-do, which suffered severe damage from wildfires, and subsequently created 'Aekyung Forest (No. 2 and 3)' near elementary schools close to the department store to reduce fine dust.

An AK Plaza marketing official stated, "We have planned various RETURN TO GREEN activities this year as well," adding, "We will strive to encourage many customers to take an interest in and participate in eco-friendly activities."

This content was produced with the assistance of AI translation services.