Home&Shopping Expands 'Ilsacheolli' Programming to Support Local SMEs' Market Access

10th Anniversary of Ilsacheonri Project... Selected Products' Broadcast Time Expanded to 50 Minutes Starting This Year

[Asia Economy Reporter Kim Cheol-hyun] Home&Shopping (CEO Kim Ok-chan) announced on the 23rd that it will promote the '2021 Ilsacheonri' project to secure sales channels and promote local small and medium-sized enterprises (SMEs) in collaboration with the Korea Federation of SMEs.

Home&Shopping's representative sales support project, 'Ilsacheonri,' is a program that discovers excellent local SME products and specialties in connection with metropolitan city/province local governments and regional headquarters of the Korea Federation of SMEs, supporting their sales through TV home shopping broadcasts. Since its launch in 2012, the project has expanded its scale every year, introducing more than 850 SME products to consumers. It has received favorable reviews by offering low sales commission rates to local SMEs struggling to secure distribution networks.

Home&Shopping plans to discover about 130 excellent SMEs through this year's Ilsacheonri project. Until April, it will recruit and select local SMEs wishing to enter TV home shopping from 14 metropolitan cities and provinces. Products finally selected through one-on-one product planner (MD) consultations and evaluations by region will undergo commercialization and be sold to consumers nationwide via TV home shopping.

Home&Shopping intends to increase the broadcast time of products selected for this year's project from the existing 30-40 minutes to 50 minutes to boost sales. In addition to existing local government-linked support, it plans to discover more diverse products by expanding new projects such as the 'National No.1 Rural Agricultural and Fishery Products Exhibition' and the 'Excellent Manufacturing SME Product Exhibition.'

Kim Ok-chan, CEO of Home&Shopping, said, "Home&Shopping has continuously strived to realize the founding purpose of coexistence with SMEs by supporting sales channel development for SMEs struggling to secure sales channels," adding, "We will continue to establish practical policies to help expand sales channels for SME partners and support sustainable and stable operations."

This content was produced with the assistance of AI translation services.