Woongjin Foods' 'Achim Haetsal and Chorok Maesil Jelly' Surpass 700,000 Units Sold in 50 Days

[Asia Economy Reporter Seungjin Lee] Woongjin Foods announced on the 23rd that its 'Achim Hetsal Jelly' and 'Chorok Maesil Jelly' have surpassed 700,000 units sold within 50 days of their launch.

Last month, Woongjin Foods introduced jelly versions of its best-selling beverages, Achim Hetsal and Chorok Maesil. 'Achim Hetsal Jelly' softly captures Woongjin Foods' signature rice drink Achim Hetsal, enhancing the savory rice flavor with a chewy texture. 'Chorok Maesil Jelly' embodies the refreshing taste of Chorok Maesil in a chewy jelly form, with a translucent jelly containing another hidden jelly inside, adding to the fun of eating.

Woongjin Foods cited the popularity of the jellies as stemming from the unique transformation of Achim Hetsal and Chorok Maesil into forms that deliver both taste and enjoyment. They analyzed that following last year's social media buzz and great love for the Achim Hetsal and Chorok Maesil ice bars, this category expansion?turning traditional drinks into chewy jellies?captured consumers with its differentiated concept and chewy texture.

A Woongjin Foods representative said, “Achim Hetsal and Chorok Maesil jellies have gained popularity by reflecting the recent jelly trend that combines uniqueness and fun elements,” adding, “With the growth of the jelly market, we expect to continue delighting consumers' palates.”

Meanwhile, buoyed by the popularity of Achim Hetsal and Chorok Maesil jellies, Woongjin Foods will hold an event on its website from the 24th to March 10th. Simply selecting your preferred Achim Hetsal or Chorok Maesil jelly completes the entry. A total of 10 winners will be drawn to receive Achim Hetsal or Chorok Maesil jelly as a prize.

This content was produced with the assistance of AI translation services.